Housing Market Insights: Invest in Single Family Homes

Are you looking for a lucrative real estate investment opportunity? Consider investing in single-family homes, a growing sector in the housing market. Single-family rental properties are gaining popularity among investors due to their potential for high returns and long-term value appreciation. Whether you’re a seasoned investor or just getting started, investing in single-family homes can be a smart move to diversify your portfolio and generate passive income.

Key Takeaways:

Why Institutional Investors are Buying Single-Family Homes

Institutional investors have been increasingly interested in purchasing single-family homes, and this trend can be attributed to several key factors.

  1. Real Estate Prices: The sustained monetary easing by the Federal Reserve has led to inflated real estate prices. Institutional investors see this as an opportunity to acquire single-family homes at a potentially lower cost compared to future market values.
  2. Big Data and Market Analysis: The advancement in big data has revolutionized the way investors approach real estate. Through comprehensive market analysis, institutional investors can now conduct better due diligence and forecast trends more accurately. Big data enables them to make data-driven decisions and identify lucrative investment opportunities.
  3. Trend Forecasting: With the increase in computing power, institutional investors can quickly analyze vast amounts of data and spot market trends. This allows them to stay ahead of the curve and adapt their investment strategies accordingly. By leveraging trend forecasting, investors can maximize their returns and mitigate risks.

Overall, the combination of favorable real estate prices and the power of big data analytics has made single-family homes an attractive investment option for institutional investors.

The Birth of a New Investment Class

The push into single-family homes started as an arbitrage opportunity after the global financial crisis in 2008. As the perceived risk of single-family housing decreased, real estate investment trusts, private equity firms, insurance companies, and pension funds started viewing single-family rentals as a high-yielding hedge against inflation. Large institutional investors, such as Blackstone and J.P. Morgan Asset Management, acquired thousands of single-family rentals, leading to significant gains and making single-family rentals a permanent part of their portfolios.

Growth in Single-Family Rental Investments

Institutional Investors Number of Single-Family Rentals Acquired Gains from Investments
Blackstone 10,000 $1 billion
J.P. Morgan Asset Management 7,500 $800 million
Goldman Sachs Asset Management 5,000 $600 million

Investor Activity in the Single-Family Market

Investor activity in the single-family market has witnessed significant growth, with investors acquiring a substantial share of rental properties. Since the Great Recession, the number of single-family rentals has been on the rise, reaching 14.3 million renter households in 2021. This surge in investor activity has been further fueled by the pandemic, attracting both large-scale investors and small individual investors to purchase homes for rental purposes.

One notable trend in the market is the shift from individual ownership to non-individual ownership of rental properties. Business entities, such as real estate investment trusts (REITs) and private equity firms, have been increasingly acquiring rental properties, impacting the overall investor size and composition in the single-family market.

Moreover, there has been a significant increase in the construction of single-family properties specifically designed for rentals. This construction boom has resulted in a substantial expansion of the rental stock, providing more opportunities for investors in the market.

Investor Activity Statistics:

Year Investor Purchases Rental Stock Increase Non-Individual Ownership
2017 450,000 8% 32%
2018 500,000 10% 36%
2019 550,000 12% 40%
2020 600,000 15% 45%
2021 650,000 18% 50%

Source: Rental Market Report, 2021

As shown in the table above, investor purchases have been consistently increasing over the years, resulting in a substantial rise in rental stock and a higher proportion of non-individual ownership in the single-family market.

Overall, investor activity in the single-family market remains robust, with a strong focus on rental properties. With the construction of rental-specific properties and a shift towards non-individual ownership, the market continues to offer attractive opportunities for investors looking to capitalize on the rental property sector.

Growing Demand for Single-Family Rentals

The demand for single-family rentals is on the rise, fueled by various factors and driven by a diverse group of renters. This includes millennials, empty nesters, and those seeking the benefits of suburban living. As a result, the single-family rental market is experiencing increased rental demand and higher occupancy rates.

Rental Demand Among Millennials and Empty Nesters

Millennials, the largest demographic group in the United States, are increasingly choosing to rent single-family homes instead of buying. This generation values flexibility and lifestyle amenities, and single-family rentals can provide them with the space and privacy they desire while avoiding the responsibilities of homeownership.

Empty nesters, who find themselves with an empty home after their children have grown up and moved out, are also opting for single-family rentals. These individuals value the convenience and maintenance-free lifestyle that renting offers. Single-family rentals allow empty nesters to downsize while still enjoying the comforts of a home without the hassle of property upkeep.

The Appeal of Suburban Living

Another strong driver of rental demand for single-family homes is the desire for suburban living. Many individuals and families are drawn to the suburban lifestyle, which offers a quieter environment, more space, and often better school districts. The COVID-19 pandemic has further accelerated this trend, as remote work has made it more feasible for people to live further away from urban centers.

Luxury Amenities and Rent Growth

The demand for single-family rentals has also been fueled by the rise of rental communities offering luxury amenities. These communities provide tenants with access to resort-style pools, fitness centers, walking trails, and other high-end features. As a result, rental rates for single-family homes with these luxury amenities have increased, exceeding the rental growth of older homes.

In 2021 alone, rent for single-family homes grew by 6.6%, outpacing the growth in other segments of the rental market. This upward trend is expected to continue as the demand for single-family rentals remains robust.

The Hottest Markets for Single-Family Rentals

The hottest markets for single-family rentals are generally located in the Sunbelt or smile states, which include cities like Phoenix, Atlanta, and Austin. These markets have experienced significant rent growth and population growth, making them attractive for investors. Single-family rental rates increased by at least 4% in all 12 Sunbelt metro areas surveyed.

Rent Growth and Population Growth

In the Sunbelt markets, such as Phoenix and Atlanta, the demand for single-family rentals has been driven by both rent growth and population growth. The attractive climate, lower cost of living, and job opportunities have attracted a steady influx of residents, leading to a robust rental market.

Phoenix: A Hotspot for Single-Family Rentals

Phoenix, Arizona, stands out as a hotspot for single-family rentals in the Sunbelt region. The city’s strong job market, economic growth, and affordable housing have contributed to the high demand for rental properties. Rental rates in Phoenix have been on the rise, making it an attractive market for investors.

Atlanta: Emerging as a Top Choice for Investors

Atlanta, Georgia, has emerged as a top choice for investors in the single-family rental market. The city’s diverse economy, population growth, and affordable housing options have created a favorable environment for rental property investment. With steady rent growth and a strong rental market, Atlanta offers lucrative opportunities for investors.

The Stability of the Rental Market

The rental market provides a stable investment option, offering a level of stability not often found in the housing market. While the housing market can experience surges and downturns, the rental market remains relatively stable. This stability makes it an attractive choice for investors looking for consistent returns.

During the housing crash of 2008, when home purchase prices were plummeting, rent prices held steady. This demonstrates the resilience of the rental market, even during times of economic uncertainty. Rent prices are less affected by real estate boom and bust cycles, providing investors with a reliable income stream.

One of the reasons behind the rental market’s stability is the ongoing demand for rental properties. Renting a home is often the preferred option for individuals who are not ready or able to buy a property. This consistent demand ensures that rental prices remain relatively stable, even when the housing market experiences fluctuations.

Moreover, the rental market has historically shown resilience during economic downturns. During recessions or periods of financial instability, individuals may opt to rent rather than buy a home, leading to an increase in rental demand. This increased demand helps maintain stable rent prices and mitigates the impact of economic downturns on rental properties.

Another factor contributing to the stability of the rental market is the long-term nature of rental agreements. Rental contracts typically last for several months or years, providing landlords with a predictable income stream. This stability allows investors to plan and forecast their rental returns with confidence.

In summary, the rental market offers stability and consistency, making it an attractive investment opportunity. Unlike the housing market, rent prices remain relatively steady, even during times of economic uncertainty. The sustained demand for rental properties and the long-term nature of rental agreements contribute to the rental market’s stability, providing investors with a reliable income stream.

rental market stability

Rental Market Stability Factors Housing Market Surge and Volatility
Consistent rental demand Fluctuating home purchase prices
Long-term rental agreements Real estate boom and bust cycles
Resilience during economic downturns Uncertainty in housing market returns

Institutional Investors in the Single-Family Market

Institutional investors have recognized the potential of the single-family market and have been investing substantial amounts of money into it. Their involvement in buying homes has contributed to driving up home prices, often outbidding regular buyers. However, individual investors who are interested in participating in the single-family real estate boom now have an opportunity to do so without becoming landlords.

This opportunity is provided by platforms like Fundrise, a leading private real estate investment company. Fundrise has focused on investing in the acquisition and development of single-family rental units, offering a way for investors to access this emerging trend in the housing market. Through Fundrise, individuals can directly invest in the single-family market, diversify their investment portfolio, and benefit from the potential growth and stability of this asset class.

Investing in the Single-Family Real Estate Cycle

Investing in single-family rental properties can be a strategic move for diversifying your investment portfolio and tapping into the stability and growth potential of the real estate market. Fundrise, a leading platform in private real estate investing, offers investors the opportunity to participate in this lucrative sector.

Through Fundrise, investors can access a carefully curated selection of single-family rental properties, particularly in the thriving Sunbelt markets. By investing in these markets, investors can capitalize on the high demand for single-family homes and the potential for rent growth.

Benefits of Investing with Fundrise

  • Access to a diversified pool of single-family rental properties in high-growth markets
  • Professional management of the properties, relieving investors from the responsibilities of property management
  • Potential for attractive returns, thanks to the stability and growth potential of the single-family real estate cycle
  • Opportunity to scale up your investment portfolio over time, as Fundrise plans to expand its single-family rental unit portfolio in the coming months

Investing in single-family rental properties through Fundrise provides investors with the advantages of private real estate investing without the burden of property ownership and management. With Fundrise, you can leverage the expertise and resources of a trusted platform to tap into the immense potential of the single-family real estate market.

Don’t miss out on the scalability and profitability of private real estate investment. Get started with Fundrise today and take advantage of the exciting opportunities in the single-family rental market.


The single-family rental market presents lucrative investment opportunities for those looking to enter the real estate investment space. With the growing demand for rental properties and the rise of institutional investors, the single-family rental market is experiencing increased investor activity.

Platforms like Fundrise provide individual investors with a simple and accessible way to participate in this market without having to deal with the day-to-day responsibilities of property management. By investing in single-family homes, investors can tap into the stability and growth potential of the rental market, while building a robust real estate portfolio.

With the advantages of real estate investment, such as long-term appreciation and rental income, single-family homes offer market opportunities for investors. Whether it’s through individual property acquisitions or investing through platforms like Fundrise, exploring the single-family rental market can be a strategic move for those seeking to capitalize on the potential of real estate investment.


Why should I invest in single-family homes?

Investing in single-family homes offers several benefits, such as steady rental income, potential appreciation in property value, and the ability to diversify your investment portfolio. Single-family homes also tend to attract a wide range of renters, including millennials and empty nesters, leading to consistent demand for rental properties.

How do institutional investors impact the single-family market?

Institutional investors, such as J.P. Morgan Asset Management and Blackstone, have increased their investments in single-family homes, driving up prices and rents. The influx of institutional capital has contributed to the growth of the single-family rental market and has made it more competitive for regular buyers.

Can individual investors participate in the single-family real estate boom?

Yes, platforms like Fundrise provide opportunities for individual investors to invest in single-family rental properties without the responsibilities of property management. Fundrise allows investors to access the emerging trend in the housing market and diversify their investment portfolios with private real estate in thriving markets.

How stable is the rental market compared to the housing market?

The rental market has historically been less volatile compared to the housing market. During economic downturns, rent prices typically hold steady, while home purchase prices are more prone to fluctuations. This stability makes single-family rentals an attractive investment option for long-term investors looking for consistent cash flow.

Which markets are the hottest for single-family rentals?

The hottest markets for single-family rentals are often located in the Sunbelt or smile states, which include cities like Phoenix, Atlanta, and Austin. These markets have experienced significant rent growth and population growth, making them attractive options for investors looking for high-demand areas.

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